In rural parts of Serbia, women have traditionally been involved in housekeeping and agriculture. However, during the last decades, more and more rural women are deciding to bravely step into the world of entrepreneurship. Jelena Miletić is the owner of the small company “Zavičaj u Tegli” from Medveđa in the south of Serbia, which employs women. “Zavičaj u Tegli” is best known for the production of delicious ajvar